ACCOMPLISHMENTS

2021:  

Creative Direction & Production for a series of short digital ads, one with an $18 budget, which secured $92,000 a month in recurring revenue

2019:  

Implemented key photography, strategy, SEO and email campaigns to transform an $80 investment into $1.1 Million within 3 months

2018:   

Director of Production & eComm Photography for assets that helped a menswear brand grow from $5 million to over $10 million in sales

2017: 

Creative Direction & Stop Motion Production for a GoFundMe campaign that raised brand awareness by 400% and beat its $15k goal in less than 30 days

2007:   

Director of Visuals turned $15k seed money into $940,000 GP in under 12 months

2003:   

Strategy & Photography increased market value on ladies platinum & diamond watches by 300% in my first 60 days on site

EXPERIENCE

Cortez Groupe, Miami

Director of Visuals, DOP, Video & Photography

2016 - 2022

Freelance Director/Photographer, Florida

Creative Director, Producer, Creative Dev, Strategy, Director of Production

2006 - PRESENT

Danish Mafia, Inc., St. Petersburg 

Co-Founder, Creative Director, Photographer, Director of Marketing

2006 - 2008

MESH Architecture & Fabrication, St. Petersburg

Artisan & Studio Furniture Maker - R&D - Lead Finisher

2004 - 2006

Old Northeast Jewelers, St. Petersburg

Studio Photographer - Field Photographer Sothebys.com

2003 - 2004

HARD/SOFT SKILLS 

• Practiced collaborative team leader who effortlessly shifts gears to meet critical needs with significant ambiguity.

• Leads creative development with intention during research phase to inform concepts and approach. 

• Visionary storytelling – aligns concepts, visual direction and designs to the objectives, strategies, audience, brand standards, messaging and technology needed to achieve project goals.

• Affirmative project management skills working cross-functionally with various stakeholders and teams. 

• Direct experience handling conflict, staying calm under pressure and remaining focused on solutions.

• Manages production scope and anticipates schedules, creative deliverables, informs RFPs, timelines and budget forecasts.

• Excellent written and verbal communication to effectively disseminate priorities and strategy to different teams, vendors and external resources. 

• Informed people management and listening skills with a demonstrated ability to build an inclusive, empowered team.

• Practiced technical production workflows increasing attention to detail, capture quality and efficiencies to meet deadlines more fluidly. 

• Skilled at recruiting and interviewing contractors, vendors, candidates and talent.

• Effective influencing & negotiation skills. 

• 20+ years Studio Photography & Lighting/Retouching 

• 18+ years Video storytelling/Editing

• 10+ years Production experience in both recorded and live stream media

PROFESSIONAL SKILLS

• Creative Direction

• Creative Development ~ Research

• Script Writing ~ Storyboards ~ Shot Lists

• Production Lead ~ DOP

• Director of Photography / Video

• Expert Lighting & Grip 

• Color Accuracy ~ FADGI ~ Digital Heritage Protocols

• Motion Control Systems

• Post Production ~ Editing ~ Grading ~ File Management

• 20+ yrs Commercial Production Experience

FEATURED CLIENTS

• The Salvador DALI Museum

• Architectural Digest 

• Sotheby’s Auction

• DICK’S Sporting Goods

• Knot Standard Menswear

• METROPOLIS Magazine

• The Calder Foundation

PUBLISHED WORKS